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Audience Analytics


Minimize risk. Maximise reward.

We help you get the benefits of your very own analyst, without all the headaches and on-costs. 

We provide all the deliverables an analyst would provide that ‘Unlock the Value’ of your CRM data, providing reports, insights, answers to key questions about customer behaviour, and ultimately recommend targeting actions to generate genuine returns from your CRM investment.

How we help

MRC works confidentially with the senior management of live music venues, theatres and large independent promoters, assisting with the programming decisions, helping to develop event programmes inline with audience demand and identifying product with a low probability of commercial success.

What we do

MRC helps management of this most critical financial risk by delivering accurate predictive analysis of the Box Office value of live shows, and by identifying and quantifying their commercial value to assist with better programming decisions providing insights and advice to those responsible for programming.

The biggest risk for venues, promoters and producers is investing resources in products which fail to deliver an appropriate profit, or any profit at all. The portfolio approach has obvious advantages in spreading risk, but further raising the ratio of 'hits' versus 'turkeys' has an enormous beneficial impact on a studio or independent's fortunes.

Key Benefits

  • Reduce volatility
  • Minimize risk
  • allocate resources for maximum benefit
  • Make better programming decisions

Want to know more?

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